Is capitalism the enemy of environmentalists?
By Ashneil Jeffers, activist, Montserrat
Photo by: Vivian Villafaña
Is capitalism the biggest challenge we have as environmentalists?
I think the concept of capitalism is really misunderstood.
It’s true that capitalism, as a concept, doesn’t care about saving the environment, but it also doesn’t care if it helps it too. The only thing it cares about is profitability.
What’s good about profitability...
higher ROI (return on investment) for climate change minded companies than for those who refuse to disclose emissions
If you have a business idea you’ve been thinking about…work on it, and work on it NOW.
Think double bottom line
Make sure your idea is sustainable both environmentally and economically. If it’s not both, think of a different one!